Branson & Zeitz’s B TEAM: The true future of responsible leadership in corporations?

Future of leadership

 

Everyone is familiar with Plan A – how we do things now in business.

What about Plan B?

Initiated by these two respected and authoritative global leaders, The B TEAM brings together 14 leaders from around the world to drive transformational change in the business sector.  Their aim?

To show long-term business success can be only built from prioritising people and planet over profit.

Some say, it’s nothing new and just a billionaires’ club pretending to do good, others admire their courage and promise support.  The first real difference is their pledge – that everything they do will come from inside their corporations, including Unilever, Natura, Tata and Kering.

“Before we comment on the practices of others, we ‘pledge’ that we will ‘start at home’. We will focus on ourselves, our own businesses and industries, and do our utmost to ensure we meet the principles of better business.”

 

What is Responsible Leadership?

It seems that a number of executives already understand and accept some broader responsibility of their businesses and themselves as leaders.  However, these B-TEAM leaders are prepared to put themselves into the spotlight to bring others along

What I find really helpful, and that’s the second real difference, is that the initiative puts in words what responsible corporate leadership could mean in the future. As with such a deep-rooted and complex impact area, we can’t yet come up with a polished definition of the term.

The B Team’s 10-point Agenda really shares the breadth and depth of the topic. Next to the more obvious areas such as human rights, the group also addresses core business issues, for example the true accounting practices and the general aspiration of a business.

 

The future of Responsible Leadership

Jochen Zeitz formulates the three first challenges they will address in a collaborative process: future bottom lines, future incentives and future leadership.

Whatever the impact of The B TEAM may be in the future, I could not agree more that “the private sector can and must redefine both its responsibilities and its own terms of success”. Now is the right time to do just that.

 

MyImpact is involved in defining Responsible Leadership and businesses’ terms of success in the future in Switzerland, working with companies and a wide number of stakeholders.
 
Please contact me if you have input, or would like to get involved.
 

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