Posts Tagged "the b team"

Branson & Zeitz’s B TEAM: The true future of responsible leadership in corporations?

Future of leadership


Everyone is familiar with Plan A – how we do things now in business.

What about Plan B?

Initiated by these two respected and authoritative global leaders, The B TEAM brings together 14 leaders from around the world to drive transformational change in the business sector.  Their aim?

To show long-term business success can be only built from prioritising people and planet over profit.

Some say, it’s nothing new and just a billionaires’ club pretending to do good, others admire their courage and promise support.  The first real difference is their pledge – that everything they do will come from inside their corporations, including Unilever, Natura, Tata and Kering.

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