Posts Tagged "MyImpact"

Social Intrapreneurship: Who needs to be on board to make it thrive?

SIGeneva
Joanna Hafenmayer, MyImpact; Stefan Maard, Novozymes, Gib Bulloch, Accenture Development Partnerships; Olivier Fruchaud, Ashoka Switzerland

Impact HUB Geneva, Summer 2014…

… And 70 highly engaged individuals were gathered to better understand what Social Intrapreneurship is and what role they have to play.

The term is becoming more and more familiar in business circles, education and social innovation.  But is it just thrown around?  What does it mean in practice and reality?

To help embed thinking, active intrapreneurs shared first-hand experience, advising aspiring ones and HR and CSR/Sustainability professionals on how to best go forward and make social intrapreneurship core to business-done-well. Speakers included:

-       Gib Bulloch, Executive Director, Accenture Development Partnerships, intrapreneur at Accenture, globally active thought leader on Intrapreneurship and the changing role of business.

-       Joanna Hafenmayer, Managing Director, MyImpact, former intrapreneur at Microsoft, Aspen First Movers Fellow, coach and expert on meaningful careers, fostering Impact Intrapreneurship out of Switzerland and beyond on Tools and opportunities for impact intrapreneurs

-       Stefan Maard, intrapreneur from Novozymes, founder of Cleanstar Mozambique.

You can see some pictures from the session here.

 

An individual is great, but we need an eco-system

What is becoming very clear is that, as great as an individual can be, it is a whole “ecosystem” that really makes success on a greater scale possible.

It all starts with a  long-term outlook  or, in fact, with another external trigger such as change in technology or regulation, increased pressure on sustainability issues, new demands or competitors, interest in moving beyond traditional markets,….

Then an intrapreneur comes into play with a set of individual characteristics such as tenacity, creativity and ability to deal with ambiguity.

Only when such an individual is supported by an enabling internal environment such as executive godfathers, development opportunities, resources and trust can his venture thrive. Read more about this here.

External partners such as field-experienced advisors, co-founders of a new venture or even co-creators will play a major role in driving the initial intrapreneurial idea, to become an innovation within the company that will have a lasting impact.  Not only on the business, but on society and on all individuals involved in the process.

 

Sustainabilitychallenges

Who needs to be on board for Intrapreneurs to thrive Source: Heiko Spitzeck – Fundação Dom Cabral

 

A great example of this type of eco-system was highlighted by Gib Bulloch during his journey as an intrapreneur, heading Accenture Development Partnerships. After 10 years of existence, Accenture Development Partnerships has delivered 640+ projects with 140+ organisations – engaging 1,000+ employees from Accenture in delivering consulting services for the international development sector.

Before that happened, there was an important first step – gathering of a team of individuals with different mind-sets who were motivated by the same goal. Then, engaging the support of top executives within the company to let the idea progress and demonstrate the overall benefits – both in terms of social impact and positive outcomes for the hosting company.

Finally, securing the inputs of external partners – in this particular case, executives from leading international development organizations and private corporations – who helped Accenture Development Partnerships to refine its concept and relevance to their activities.

 

The future of social intrapreneurs

The diverse participants of the Geneva “Coming out” demonstrated in reality the various roles of the eco-system. This created the perfect opportunity to define specific actions to help foster intrapreneurs acting out of Switzerland.  And indeed the world.

  • Address the culture of complaining
  • Teach and foster design thinking as a business approach
  • Find the right people to influence internally and externally
  • Collaborate and share skills and experiences to solve problems
  • Above all, create strong business cases as core to any successful intrapreneurial venture

The participants felt that the opportunities for co-creation for organizations are necessary and these opportunities are here today, if the right systems are in place to maximise those opportunities.

 

The future of business?

Social intrapreneurs prototype the way business can be done in the 21st century – with collaboration, empathy and design thinking – and the way real careers can be lived out – combining performance and a sense of meaning.

But helping them develop ‘shared value’ innovations aligning business strategy with societal needs is a shared responsibility. This is the landscape that our speakers were trying to build through tools, programmes and incubators in order to help both intrapreneurial individuals and corporate leaders to see the potential.  The stage is clearly open to a wider group of key supporters to define the future of business with social impact, not just adapt it out of necessity.

 

This post was made possible with a contribution from Lionel Bodin, a senior manager from Accenture Development Partnerships. He drives Accenture’s Social Intrapreneurship initiative supporting the League of Intrapreneurs, the Intrapreneur Labs and helping intrapreneurs within corporations to incubate and accelerate their ideas.

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Journey of a Social Intrapreneur: Communicating your vision & getting buy in. (Guest Post)

 

IDEA COMMS

 

This a guest post by Rebecca Wheatley, owner at Five Brand Communication – a business that works with businesses (including MyImpact) to build their brands from the inside through brand identity, employee engagement, communication strategy and creating social impact.

 

Communicating your vision & getting buy in

You’ve identified your mission as a social intrapreneur. You know what you want to change, be it creating a more sustainable supply chain, financing small social impact start-ups or making work a better place for your employees. Maybe you even know how you’ll do it.

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Business Model You: Find out what you really offer in the world of work (Guest Post)

 

MyImpact BM You Meaningful Careers

 

A guest post by Rebecca Wheatley, Owner at Five Brand Communication
 

Business Model You – the name makes sense when you really think about it.  The idea is that you treat yourself as you would treat a business project or offering you were working on. Look at your audience.

What you offer.  What you get in return.  Obvious?

 

It’s much harder when it comes to YOU.

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